MARKET VIABILITY ANALYSIS

Comparative Study: Whitefish, MT vs. Jackson, WY

Executive Summary

This report asserts that Whitefish, Montana, presents a significantly more viable economic environment for residency and employment than Jackson, Wyoming. While both are premier mountain destinations, Jackson has become a global economic outlier with "hyper-luxury" pricing that excludes the local workforce. Whitefish maintains a functional housing market and a balanced cost of living, providing superior opportunities for sustainable rental housing and long-term employment stability.

The Affordability Gap

268%

Higher Housing Costs in Jackson, WY compared to Whitefish, MT

1. The Housing Barrier

The primary driver of displacement in Jackson is the entry cost of housing. The data below compares the Median Home Sale Price and Average Monthly Rent for a standard 2-bedroom unit. Jackson's market has decoupled from local wage realities, whereas Whitefish retains a correlation between local income and housing costs.

Median Home Sale Price (2024 Est.)

Data Source: Aggregated MLS & Regional Market Reports

Average Monthly Rent (2-Bed)

Data Source: HUD FMR & Rental Market Listings

2. Cost of Living Composition

Beyond housing, the "Jackson Premium" applies to daily necessities. This radar chart visualizes the Cost of Living Index (National Average = 100) across key categories. A wider shape indicates a more expensive, restrictive environment. Whitefish (Teal) demonstrates a far more sustainable profile than Jackson (Magenta).

Jackson, WY

Composite Index: 178.4

Extreme costs in groceries and transport due to geographic isolation and resort pricing.

Whitefish, MT

Composite Index: 121.5

Elevated above national average, but significantly lower than Jackson, allowing for disposable income retention.

3. Opportunity & Availability

Affordability is irrelevant without availability. Jackson suffers from a chronic "Zero Vacancy" crisis, where workforce housing is virtually non-existent. Whitefish offers a healthier vacancy rate, meaning an individual moving there has a statistically higher probability of actually securing a lease.

Rental Market Vacancy Rates (%)

Jackson Market Status: Critical

Vacancy below 1% creates a lottery system for housing, destabilizing employment.

Whitefish Market Status: Stable

Vacancy ~4-5% indicates a balanced market where tenants have options.

4. Economic Sustainability

The "Rent Burden" metric defines what percentage of a median service-industry salary goes directly to rent. Financial experts recommend 30%. In Jackson, this burden exceeds 60%, forcing workers into poverty or long commutes. Whitefish maintains a ratio closer to the sustainable threshold.

Rent Burden: % of Income Spent on Housing (5 Year Trend)

Jackson, WY: The Challenges

  • Commuter Economy: Workforce is forced to live in Idaho (Teton Valley) and commute over a dangerous mountain pass.

  • Seasonal Volatility: Employment is heavily tied to extreme seasonal peaks, with severe "shoulder season" layoffs.

  • Strict Zoning: Limited land for new affordable housing development due to conservation easements and federal land borders.

Whitefish, MT: The Advantages

  • Diverse Economy: Proximity to Kalispell creates a broader job market beyond just tourism (healthcare, manufacturing).

  • Housing Variety: Offers a mix of condos, townhomes, and single-family units accessible to the middle class.

  • Year-Round Community: A more rooted permanent population fosters better long-term employment networking.